A while ago I was flipping through channels and stopped on a wood working show. I became entranced by an aged craftsman using a pencil, hammer and chisel.
He was creating custom dovetail joints for a cabinet drawer. You might think this old-fashioned approach would slow him down. It didn’t, because he was an absolute expert. It was amazing to watch him as he deftly measured and executed the cuts for each pin and tail. Within 15 minutes, he had completed his kitchen cabinet drawer with care and skill.
With web marketing, we take the same approach as this custom cabinet builder. How your site functions, looks, and performs is of great concern – we meticulously think through the project. And we execute your web marketing with the same craftsman approach.
Cabinetry making requires a variety of tools such as a mallet, bevel edge chisels, marking gauge, cutting gauge, dovetail saw, try square, smoothing plane, coping saw… to name just a few. For production speed, a variety of power tools can also be used. Each tool serves a purpose.
At Aim On Target, we also use a combination of tried and true tools along with newer “power tools” to provide a combination of precision and speed to your marketing.
So what happens when you mix craftsmanship with precision?
You get a meticulously made product.
Cut Your Material Well
How you cut the wood is of importance when building a cabinet. The same goes for advertising. What if you cut your cabinets at 8” when you meant it to be 10”? You end up missing the mark by 20%. If you had used a precision tool, you would be maximizing your use of the wood and your cut would have been accurate. In the same way, you can also have waste with web marketing. Many firms waste advertising spend by not measuring accurately. Some don’t measure at all. They just wing it. We work with you to measure the impact of your ad spend. Quite simply, we are looking to increase the effects of your advertising budget while cutting down on your waste.
Every touch point online should reflect well on your reputation. And we want you to be served well using the right tools for the job and using them skillfully.